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By Chris Kuehne | January 17, 2018 | 10:20pm PSTWith many aspects of the digital economy now being digitized, the question of where the value of goods is coming from is increasingly relevant.
In an interview with CNBC, CEO of Pottery Barn David Daley said that the company is seeing an exponential rise in the value generated from its pottery products.
Daley was referring to the fact that digital currency PotteryBarn is currently worth more than $30 million per month, a rise of nearly 3,000% since 2015.
The company said it sees the demand for its products and services as a way to provide consumers with the ability to purchase goods that have been digitally created, while also creating a level playing field for businesses to compete.
“The demand for Pottery is driven by people looking for an easy way to buy and buy and purchase products that are made using digital technology,” said Daley.
“We see that as a great opportunity for our businesses and consumers.”
PotteryBarn said the growth of its business is fueled by a number of factors, including increased consumer demand for online and mobile purchasing and payment options, a growing number of companies working to bring their products to a mass consumer audience, and an increasing awareness of digital currency.
The PotteryBarn website has been updated to include more information about its products.
The site currently lists a range of products, but the company recently added the ability for consumers to buy products with their digital wallets.
The new website also includes a video explaining the history of Potterys products, including the creation of the first ceramic pottery.