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In an era of ever-shrinking bedrooms and ever-smaller living spaces, mattress makers have long looked for ways to stay competitive.
But for Casper, one of the biggest names in the mattress market, the answer is a new generation of beds that can accommodate more people and deliver more warmth.
The company said Monday that it is hiring a new CEO and will announce an expanded workforce later this month.
The announcement comes less than a year after CEO Mike Ehrlich announced a new goal of hiring 20,000 people in the next five years.
In addition to Ehrliches new hires, Casper said it will also be expanding its international sales, a key growth area for the company.
The bed maker has more than 30 million beds in use worldwide, including in the U.S. and Canada, and has seen sales surge by more than 50% in recent years.
The Casper family of mattresses is one of a handful of companies to have won multiple awards in recent decades for their designs.
The companies designs are based on the idea that the best way to build a comfortable sleeping environment is to minimize the amount of room people share and to provide the most room to move around in.
While the industry is changing, Caspbers design philosophy is staying largely the same, and it has remained loyal to the bedmaker since it began selling its first mattress in 1978.
Casper has a reputation for making sturdy, high-quality mattresses, but the company is also known for its low prices and affordable mattresses.
The $50-a-night beds in the company’s catalog cost less than $30.
The new Casper beds, however, are the companys cheapest offering, with an estimated retail price of just $37.
And that price is just on the inside.
Caspar beds are made from the same polyester that is used to make mattresses in the United States and Canada.
The polyester is also used in many mattresses used in hotels and other commercial settings.
The material also has a long shelf life, so Casper mattresses last for decades, even decades longer than those in other brands.
The product line is also very popular with millennials.
Millennials, especially young women, are looking for comfort in mattresses that can offer some privacy, a place to lay down and to rest their feet.
“It’s a very unique experience,” said Andrea Rehm, a mattress expert and founder of Mattress.com, a website that aggregates reviews from customers and reviews of mattress brands.
“They are making mattresses for people who need to sleep in a room with minimal room to maneuver and people who are more comfortable and in a state of good health.”
Casper’s new beds, which come in a range of sizes, are made with two main materials: polyester and a blend of cotton, nylon and spandex.
The cotton material has a higher abrasion resistance than the other materials, which is a plus for the beds.
The mattresses also feature a removable headboard that allows for extra space for a bed pillow.
The first Casper product, the Classic Series, was released in 2001.
The mattress line went on to become the most popular line in the world, selling more than 6 million units.
Caspiers flagship line, the Casper Comfort, was also the bestselling mattress in the market in 2016.
But that line was discontinued in 2019, leaving Casper to offer two new products, the Cascadian, which has an extra-large headboard and comes in three sizes, and the Cone, which was redesigned to fit more heads.
The Cascadia was discontinued a year ago, and Casper now has three more styles in its lineup: the Classic Classic, Cone and the Classic Cone II.
The brand’s mattress ranges are available in four sizes, the Mini, Medium, Large and Extra Large.
The most popular size, the Medium, is priced at $90 a night, while the Medium Plus is priced between $130 and $170 a night.
The beds are available at a range in price, from $50 to $80 per night.
To help bring the price down, Caspar said it has partnered with some of the top mattress retailers, including New York City-based Cascadians, to bring more price-sensitive customers into its mattress line.
“We think we’ve gotten a lot of traction,” said John Fauci, a marketing manager for Caspar, adding that the brand’s competitors are all charging a higher price.
“Our competition is selling them for $20 a night.”
To meet demand for the new mattress, Caspedis CEO Michael J. Kocher said the company has developed a mattress line in partnership with a handful a dozen mattress retailers in North America.
In its new line, Caspen will sell Casper Cascades in three different sizes, starting at $50 a night and ending with the C1, which sells for $